Case Study / 2021 - 2026

DEL MONTE × DISNEY

Discipline Concept Development / Art Direction / Packaging Design / POSM / Digital Adaptation

Status Selected Work / 2021 - 2026

Bringing entertainment worlds into fresh produce, packaging and retail.

01 Visual system bringing together Del Monte with Disney Princess, Marvel, Zootopia 2 and Toy Story 5 collaborations.

OVERVIEW

A series of entertainment collaborations developed for Del Monte across packaging, fresh produce, retail and digital experiences. Each project required a distinct visual language while keeping the Del Monte brand and the product at the heart of the experience.

Working with established entertainment properties meant balancing two strong identities. The challenge was to give each collaboration its own recognisable world while maintaining Del Monte’s visual presence, product appetite and clarity across different formats.

BRAND MEETS CHARACTER

04 Early visual exploration defining distinct Del Monte, Marvel and Disney Princess worlds.

CONSISTENCY WITHOUT SAMENESS

A flexible packaging architecture allowed each property to establish its own character without losing the underlying Del Monte system.

06 Del Monte juice packaging range featuring contrasting Disney Princess visual systems.

07 Del Monte juice packaging range featuring contrasting Marvel visual systems.

BEYOND THE LABEL

The visual language extended beyond packaging into shelf communication, promotional materials and the wider retail environment.

09 In-store Del Monte display integrating Marvel and Disney Princess packaging, shelf branding and promotional materials.

FROM BOTTLES TO BANANAS

Later collaborations expanded the system into fresh produce and unconventional packaging formats, bringing entertainment properties to fruit pots, pineapples, bananas and beyond.

11 Del Monte Toy Story 5 & Zootropolis 2 collaboration across fresh-cut fruit, bananas and pineapples.

FROM PACKAGING TO PARTICIPATION

QR-led promotions connected physical products with digital experiences, extending the collaboration beyond packaging into interactive consumer engagement.

13 QR-enabled Toy Story 5 Del Monte packaging connecting consumers to a Scan & Play promotion.

14 Toy Story 5 promotional campaign for Del Monte featuring a Scan & Play trip-to-Barcelona mechanic.

ONE WORLD. MANY TOUCHPOINTS.

Zootropolis 2 brought the approach together across packaging, fresh produce, promotional communication and retail, creating a connected visual world across multiple consumer touchpoints.

16 Del Monte Zootopia 2 product range spanning juices, fruit pots, bananas and fresh pineapple.

Packaging, produce, promotion and retail come together as one connected experience.

THE SYSTEM IN ACTION

18 Full Del Monte Zootropolis 2 retail activation combining packaging, fresh produce, shelf branding and point-of-sale communication.

DESIGNED TO ADAPT. BUILT TO CONNECT.

Across each collaboration, the goal remained the same: create a distinctive entertainment experience without losing sight of the Del Monte brand, the product and the consumer.

2021 - 2026 / Concept Development · Art Direction · Packaging Design · POSM · Digital Adaptation

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